Music begins with groove. Connection begins with people.

Across the world, there are musicians who carry deep rhythmic traditions and lineages shaped by land, culture, history and community.

Many of these artists hold knowledge that isn’t easily captured by notation or theory. It lives in the body. In time. In groove.

Yet too often:

Western-centred education models overlook these traditions

Indigenous and culture-rooted musicians lack fair, sustainable teaching pathways

Students seeking deeper rhythmic understanding don’t know where to learn it

World Groove Society exists to change that.

We are building a global, artist-led network where musicians can teach, learn, collaborate and create, with rhythm and groove at the heart of everything we do.

Our Purpose

We help musicians develop a deeper sense of time, feel and embodied expression— while creating fairly paid teaching opportunities for tradition-rooted artists around the world.

Our work sits at the meeting point of:

Music Education

Cultural transmission

Artistic collaboration

Global cultural exchange

Where We Are Now

World Groove Society is currently:

Running one-to-one mentoring and lessons with active teachers

Connecting students with musicians grounded in diverse rhythmic traditions

Developing a growing network of artist-educators

Planning our first global collaborative recording project

Laying foundations for future retreats and in-person gatherings

Our first phase focuses on expanding our teacher community so more artists can share their knowledge, and more students can learn directly from tradition-bearers.

The Roadmap

Our Values

Respect for lineage & tradition

Artist autonomy and voice

Artist autonomy and voice

Long-term relationships over one-off output

Cultural context over commodification

Groove as a shared meeting point between worlds

Our Story

World Groove Society was founded by Shane Bromfield — a bass player and guitarist with a background in jazz, reggae, and improvisational groove traditions.

After years of performing, studying and exploring rhythm-centred music across cultures, Shane saw two things clearly:

Many musicians wanted to develop a deeper, embodied relationship with groove

Many culture-rooted musicians carried extraordinary rhythmic knowledge —but lacked sustainable teaching pathways

Who We Serve

This project is for:

Musicians who want to deepen their rhythmic feel and musical identity

Artists carrying tradition-rooted knowledge who wish to teach

Collaborators and partners working in intercultural arts

Organisations and funders who support artist-centred, ethical global practice

Where We’re Going

Our long-term vision includes:

Expanding our teacher network across cultures and regions

Strengthening ethical, artist-led global collaboration frameworks

Producing cross-cultural albums born from ongoing relationships

Developing immersive learning environments and retreats

The roadmap

Where we are heading...

Early 2026

Launch

Launch online teaching platform with teachers from around the world

Summer 2026

Launch courses

Expand offerings with structured courses, giving students deeper exposure to global rhythmic traditions.

Early 2027

Release collaborative album

Produce and release a cross-cultural album showcasing the relationships and knowledge developed through our network.

2027

Host retreats

Run immersive retreats and seasonal camps where students can connect with teachers, experience diverse musical traditions firsthand, and participate in collaborative projects.

2027-2028

Clinic Tour

Organize a clinic tour across North America with World Groove Society teachers, bringing live workshops, performances, and mentorship opportunities to students and communities.

Join the Groovement

Whether you are:

A musician seeking mentorship

An artist interested in teaching

A collaborator or partner organisation

or a funder who shares this vision

we’d love to be in conversation.

World Groove Society is growing carefully, relationally, and with respect for the people and traditions that shape it

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